All our games and jigsaw ideas are conceived in-house by our very talented design team. The small innovative team create the game play, draw the illustrations and design the packaging for every single product.
Throughout this process, the team spends a great deal of time testing the game ideas with children, using prototypes and observing, in natural settings, how children react to the games. This helps them to check that the game play works, is educationally sound and aimed at the correct age group.
They also check the very important fun factor – they can tell the game works by the happy, smiling faces!
All our products are designed with education in mind and we work with educational advisors including teachers and Early Years professionals to ensure that skills necessary in the various National Curriculum Key Stages and Early Years Foundation Stages are built into the games and jigsaws.